Top 5 Fashion Games in the UK: Q3 2023 Performance

In the third quarter of 2023, the top 5 fashion games on a unified platform in the United Kingdom exhibited varying trends in downloads, revenue, and active users. Here’s a detailed look at their performance.

Project Makeover from Magic Tavern, Inc. saw a notable increase in weekly revenue, peaking at approximately $165K in the last week of August. Weekly downloads also showed an upward trend, reaching around 45K in the same period. Active users peaked at 275K at the end of July before experiencing a slight decline, ending the quarter at 191K.

Crowdstar LLC's Covet Fashion: Dress Up Game experienced fluctuations in revenue, with a high of about $42K in early August. Downloads spiked to 7.9K in the third week of August but tapered off to 720 by the end of September. Active users peaked at 22.1K in mid-August and maintained a relatively steady number of around 16K towards the end of the quarter.

RuPaul's Drag Race Superstar by Eastside Games saw consistent weekly revenue, averaging around $8.9K to $13K throughout the quarter. Downloads were modest, peaking at 1K in early September. Active user numbers remained stable, hovering around 13K to 16K.

SuitU: Fashion Avatar Dress UP from Libii HK Limited experienced an increase in revenue, peaking at approximately $12K in mid-September. Weekly downloads showed a positive trend, reaching 5.3K in mid-September. Active users saw a significant rise, peaking at 33.6K in mid-September and ending the quarter at around 32K.

Love Nikki-Dress UP Queen by Galaxy Play Technology Limited had relatively stable revenue, with a peak of about $11K in mid-July. Downloads remained low, peaking at 422 in late August. Active users showed a gradual decline throughout the quarter, ending at approximately 10K.

For more insights on mobile app performance, visit Sensor Tower.